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You have the flexibility to shape your own program at ÂÜÀòÉç-Dearborn. The 30-credit degree consists of six core courses and four electives. The core courses cover topics like digital marketing, marketing management, advertising and promotions, and understanding customers. You'll choose electives to go more in-depth into marketing topics, such as marketing analytics and artificial intelligence, or explore subjects as diverse as cost management, project management, communications, operations management, or product development.

Our program is deeply rooted in practice-based learning that gives you real-life business experience. You'll be actively involved in practical assignments that bring classroom theories to life.

You'll develop skills such as:

• Crafting and implementing integrated marketing campaigns across digital and traditional platforms
• Analyzing consumer behavior to tailor marketing strategies effectively
• Leveraging digital marketing tools, including SEO, social media, and influencer marketing
• Managing sales, advertising, and promotional strategies
• Communicating persuasively to engage and influence diverse audiences
• Utilizing psychological insights to enhance customer engagement

These practical skills will prepare you for marketing roles across industries.

Our online programs meet the same course requirements and admission standards as campus-based programs, and your diploma and transcript will be identical. Whether you complete your degree online, on campus, or in a hybrid format, it’s the same degree. Online students are welcome to enroll in campus-based courses and are encouraged to take advantage of campus resources and in-person events, like professional organizations and study-abroad opportunities.

Asynchronous Virtual Classroom

College of Business online courses follow the regular semester schedule and are mostly delivered asynchronously. This means your professors will set deadlines, but you’ll have flexibility in when you complete assignments, tests, and activities. Unless specified, there’s no need to log in at a specific time, allowing you to participate from anywhere with internet access! To keep you engaged, our online courses often include group discussions, videos, projects, and quizzes or exams.

Personalized Attention and Support

As an online graduate student, you’ll have direct access to your professors, just as if you were on campus. You’ll also receive priority registration for online courses each semester. For academic advising, call us at 313-593-4776 to schedule a phone appointment during daytime or early evening hours, or email quick questions to [email protected]. While not required, we encourage online students to take advantage of campus resources and events, including professional organizations and study-abroad opportunities. Additionally, you’ll have full access to digital resources like the ÂÜÀòÉç-Dearborn library.

Previous coursework deemed substantially similar to DS 520, if completed with a grade of "B" or better, may qualify to exempt students from that course. Exempt courses must be replaced with other approved courses in the degree program.

In addition, up to 6 transfer credits for previous equivalent graduate coursework, if completed with a grade of "B" or better, may be applied to the degree if those credits have not previously been counted toward a degree.

Exemptions and transfer credit are granted at the discretion of the program faculty.

This program welcomes students from all undergraduate majors and levels of work experience. We conduct a holistic review of each application, focusing on strong academic performance, quantitative skills, and a clear statement of purpose. Admission is selective. View our Class Profile for details.

To be considered, you must have:

• A four-year U.S. bachelor's degree (or equivalent) from a regionally accredited institution.
• A grade of C or better in college algebra, trigonometry, pre-calculus, or higher. If you haven't met this requirement, we'll help you complete an appropriate course before or shortly after admission.