������-Dearborn launches spring media campaign

��-Dearborn launches spring media campaign

March 26, 2012

The University of Michigan-Dearborn's 2012 spring advertising campaign has begun in support of the Enrollment Management and Student Life's recruitment efforts. The campaign continues to center on the University's Difference Makers and the Michigan difference.

Based on results and lessons learned from the fall 2011 campaign, the majority of spring advertising campaign will shift to digital media, with outdoor media leading up to the April 14 Open House. The spring campaign targets the 16-25 year old demographic living within a 25-mile radius of campus.

The spring 2012 campaign highlights include:

Online Difference Makers commercials served before content on leading websites
New streaming radio and banner ads created for targeted prospects on Pandora
Increased budget for search engine optimization and paid key word search with Google
Continuation of targeted, performance-based Facebook advertising
Expanded billboard presence leading up to spring Open House

View the 2012 creative campaign and advertising schedule.