Mainak Sarkar, Ph.D.
Teaching Areas:
Marketing Analytics & AI, Marketing Management, MS-MarketingResearch Areas:
Artificial Intelligence in Marketing, Digital/Social Media MarketingBiography and Education
Prof. Mainak Sarkar, Ph.D. is an Assistant Professor at the College of Business, University of Michigan-Dearborn, USA. He received his Ph.D. in Marketing from ESSEC Business School, France in 2022. He was formerly a Visiting Scholar at the Ross School of Business, University of Michigan-Ann Arbor, and previously worked as an Assistant Professor at University of Stavanger, Norway.
Prof. Sarkars research focuses on artificial intelligence methods in marketing, and various topics in digital marketing such as online word-of-mouth, platforms, etc.
Education
Ph.D. from ESSEC Business School, France, 2022
Visiting Scholar at Ross School of Business, University of Michigan, Ann Arbor, 2022
M.B.A from Management Development Institute, Gurgaon, India, 2015
B. Tech from West Bengal University of Technology, India, 2011
Teaching and Research
Research
Prof. Sarkars Ph.D. dissertation titled Artificial Intelligence Models for Customer Relationship Management introduced deep learning sequence models (particularly Long-short term memory or LSTM models) to customer relationship management (CRM) literature in marketing. His research on LSTM models made it to the top 10 most downloaded papers on SSRN for the categories of CRM (Top Ten), Managerial Marketing (Top Ten) and Marketing Science (Top Ten), and has been published in the Journal of Interactive Marketing. His paper on LSTM Models in direct marketing was a Finalist for Journal of Interactive Marketing Best Paper Award 2021.
Prof. Sarkar has presented his research at numerous international conferences including INFORMS Marketing Science, EMAC Annual Conference, Theory + Practice in Marketing, among others.
Teaching
Prof. Sarkars teaching interests include Marketing Management, Marketing Analytics & AI, Digital Marketing, Marketing Strategy, and Marketing Research. Prof. Sarkar brings extensive international teaching experience having taught in France, Norway and the US.